Heineken: "The Switch"
Source: Youtube
Source: Heineken.fr
1664: "In love with French art"
Source: Youtube
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| Source: brasseries-kronembourg.fr
Both brands have different advertising strategies, they have their own story to tell, which gives them a strong brand image and allows consumers to distinguish them well from one another.
In our opinion, their advertising strategies are well done because they have coherent color and symbolic choices according to their positioning and target, they are easy to read and understand for customers and are attractive as well as easy to remember.
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I think in this case, Heineken won out on the video ad, as it is more alluring and enjoyable to watch. Although 1664 was also good, the only thing it conveyed was that the beer was made in France, and little else.
ReplyDeleteVernia Soriano
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