1664's key figures

Historical data

The brand 1664 was created in 1952 in honor of the year of creation of the Kronenbourg Brewery, on June 9, 1664.

In1988 the brand overcame from Kronenbourg and became a premium beer, the 1664 beer.

Nowadays the range is composed by several beers including the best known: 1664 Blond, Brown 1664, 1664 and 1664 White Malt exception.

Figures

Brasseries Kronenbourg represents 30.5% of the beer market; the company had in 2011 a turnover of 902 million € against 850 million € in 2010, and employs 1 210 persons.  At the same time, volumes increased from 6.1 to 6.6 million hectoliters with additional volumes for export. 

1664 Vintage and 1664 White contribute to the health of the brand 1664, which gained 0.3% in value and volume in 2011. “1664 picks now 8.1% of market volume and 10.2% of the market value” (lsa).

Sources: 1664, LSA & Agraalimentation

http://www.votrealsace.com/la-1664-monument-de-la-biere-francaise-une-nouvelle-experience-gustative/