Heineken's key figures

Historical data

Heineken is a Dutch brewing company that was founded in 1864 by Gerard Adriaan Heineken. The latter bought actually a brewery known as “De Hooiberg” (the haystack) in Amsterdam.
In 1873 the brewery's name changed to Heineken and the brand opened a second brewery in Rotterdam in 1874. In 1886 Doctor Elion, a pupil of Louis Pasteur, developed the "Heineken A-yeast" in the Heineken laboratory. This yeast is still the key ingredient of Heineken beer.

After the First World War the company focused more on export. Heineken has remained one of the most successful imported beer brands in the United States since the end of Prohibition.

Figures

Even with beer market declined by -1.7% in volume, Heineken France, both brewer and distributor managed to reinforce its position as No. 1 in the French market value showing a turnover stable and an increase in its market share.

Indeed, Heineken has increased by 30% in volume since 2006, and has sold in 2010 over 2.5 million hectoliters, an uninterrupted growth for 25 years. The brand now holds a market share of 18.9% in value retailing.

"Today, 99% of French consumers know the brand, present in 176 countries with 13,000 bottles sold every second worldwide. Its strengths? its golden blond, its transparency and its fine and creamy foam for a nice bitterness, balanced and light." (heinekenfrance.fr)

Sources: Heineken, LSA & Our social media

In brief: (and in french)

Source: our social media