1664's Philosophy

"We are all today looking for a more balanced and rewarding existence. We are moving away from a life dominated by excess and towards one of new values, shared pleasures and quality, time shared with friends.

Likewise, Kronenbourg 1664 prefers quality to quantity. We truly believe that everyone deserves the small daily pleasures in order to relax and enjoy the simple things of life.

That is why Kronenbourg 1664 is proud to defend the French lifestyle. Here in France, sincere relationships, and genuine top quality products are more important than anything else.

Pleasure is a way of living. Pleasure to us means carefully making a sophisticated product to be drunk with seriousness. That is what we call the “art of enjoyment”.

Kronenbourg 1664’s “art of enjoyment” is spontaneous and effortless. We would like to put a bit of the magic back into daily life. And we are pretty sure that you’ll be won over by our firm attachment to quality through our choice of ingredients, traditional brewing techniques and unique taste."

Kronenbourg 1664 invites you to celebrate the French art of pleasure.

Source: 1664