Which brand do you drink?

11.08.2012

Heineken's philosophy








Heineken makes life more enjoyable. "We bring joy to consumers through the responsible promotion of our products and the sponsorship of events that are important to them. The atmosphere within the company also reflects this value: people enjoy working for a company with our heritage, world class brands and passionate colleagues".


"We are firmly rooted in the local communities in which we operate. This means that we treat the people and places around us with the greatest degree of care. We acknowledge the fundamental dignity of man and the Universal Declaration of Human Rights in which it is enshrined. We respect the laws and regulations of each of our local markets. We also draw strength from the differences between people and cultures. The responsibility we feel for our surroundings has shaped our highly evolved alcohol, social and environmental practices".
From the very beginning, HEINEKEN has placed the utmost importance on quality. This dedication has shaped everything we do, from growing our brand portfolio to delighting customers and consumers through innovation. It is why we invest in our people, technology and the continuous improvement of our organisation and operations.



Source: Heineken

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